I stopped off at Lucky Brand Jeans on my way home from work this afternoon. My previous pair of luckies finally wore out and started ripping in inconvenient places. I was making do with a pair from the Gap that are always too big ten minutes into my day. I’m happy to report I’m finally coming around to this whole skinny jean fad that the whippersnappers started, now that I’ve found the perfect pair.
But that isn’t the point of this post. The point of this post is that the sales girl told me that, with this dark rinse dye, they advise people to either wash the jeans with some vinegar the first time, or walk into the ocean in them.
Now, I don’t know about you, but I think advising your customers to go for a crazy, jeans-wearing dip in the ocean beats the hell out of the lifestyle campaigns of go forth and be stupid.
(p.s. When I got home I also discovered that the jeans come with a “diy distressing kit.” Which means a piece of sandpaper in a cute little envelope. While I love the idea of this, I will not be using the “kit” as the undistressed finish was a big part of the appeal to me.)
